SHAMELESS SELF-PROMOTION (Cont'd)

My husband is also the owner of a small business; a tow truck and storage business. Well, the other day we had a fellow here delivering gravel for our driveway and, as he is always on the road, I asked him if he sees accidents and such. So, my husband gave him some of his cards and it has paid off already. Yesterday this dump truck drive called to tell my husband about an accident that he had just seen.

And, don't forget your existing clients. Do they know everything that you offer? I have a wonderful steady administrative client that I told a few times about some of the websites I am designing. Well, he was impressed and now we are in talks to design his website. He didn't know I did website design until I told him. And, this may be true for you as well. Your clients won't know everything that you can do for them unless you tell them. They may not need any of your secondary services right away, or at all, but they may know someone who does.

As I said before, there is a time and a place for shamelessly self-promoting yourself and your business. Be careful not to sound arrogant and don't be pushy. But, as a small business owner, you are the best person to tell others about what you offer and you should take advantage of situations that will allow you to do so.

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About the author:
Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). Visit her website to read more of her articles, sign up for her award-winning newsletter, and browse her various services, testimonials and resources.