SHAMELESS SELF-PROMOTION
Hi! My name is Janice Byer and I am the owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). I am the winner of several prestigious awards (information is on our website) and have a slew of happy customers, as the testimonials on our site will attest to. My services are professional, creative and in demand.
Now, wasn't that easy? In one small paragraph, I have shamelessly self-promoted my business and its success.I'll admit it, I am addicted to shameless self-promotion, and why not? Who better to promote myself and my business than me? And, the opportunity to talk about your business should be the root behind every marketing effort you undertake.
Networking utilizes shameless self-promotion almost constantly. After all, when you visit a networking event, why are you there? To promote your business of course! And, when you are at a designated networking event, it is not the time when you should hold back. Be shameless yet professional, and also be considerate of your fellow networkers. They are there for the same reason you are. So, give them the opportunity to shamelessly self-promote themselves.Networking is the "right time" to shamelessly self-promote. But, there are times when it is not appropriate. There is a time and a place for everything, including promoting your business.
For instance, if you are a member of a news or discussion group, there are generally rules against promoting your business, unless that is what the list is for. So, don't take advantage of the captive audience or break the rules. That can actually be bad for business.However, some lists have designated days of the week or month when you can shamelessly tell the world about what you do and what you have to offer. This is the time to show them what you've got.
Opportunities arise at various times when it is good to promote yourself and your business. For instance, I was with my daughter at the library yesterday and the woman there asked if I was excited about my daughter going into grade one and the fact that she will be in school all day. This was the perfect opportunity to tell her that I run my own home-based business and what I do.Also, a few weeks back we had our water supply guy here filling up our well and we talked about his father's business. Well, I didn't give up the chance to say, "Does your father have a website? I can design one for him." Well, the conversation went from there and I ended up giving him several of my business cards. [continue…]
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